Wednesday, March 22, 2006

More songs in a commercial

It is painful when they try to sell me something with the soundtrack of my youth. Within one 1-hour span last Sunday night, I heard “Daydream Believer” in an Ebay commercial, “Signed, Sealed, Delivered” hyping the Lincoln Zephyr and “Time of The Season” selling Fidelity Investments. In an earlier post I mentioned Led Zeppelin for Cadillac and In-A-Gadda-Da-Vida for Fidelity.

There are many more, but I don’t remember them at this moment, nor do I remember the products. That, of course, is the big sin in advertising. An ad agency goes through all the trouble of making the commercial and the targeted consumer doesn’t remember the product.

But some boomer like me remembers that the song was in a commercial.

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