Saturday, January 05, 2008

Viva WHAT?

I regularly post lists of songs from our youth that appear in commercials. Certainly marketers are trying to appeal to Boomers by associating positive past memories with their products. Examples: the Jackson Five’s “I Want You Back” for Total cereal, Led Zeppelin’s “Rock & Roll” for Cadillac, the Zombies’ “Time Of The Season” for Sprite and the Beatles’ “All You Need Is Love” for VISA.


But Elvis must be turning over in his grave now that Viva Las Vegas has been rewritten as Viva Viagra. That lyric is sung with great enthusiasm in recent commercials touting the popular medical solution to erectile dysfunction.








If Elvis was alive he’d be celebrating his 73rd birthday next Tuesday.

Would he be horrified at this use of one of his signature songs? Or would he be a spokesman for the product?

3 comments:

Synchronicity said...

lol...oh i dunno...maybe he wouldn't mind. :>)

how are you doing bernie?

Linda V. said...

LOL - I can't imagine Elvis endorsing this product. I don't think Elvis would ever let anyone think he'd have that kind of a "problem".

Funny - Elvis at 73??? Wonder if he would wear the sequin suits in public?

Take Care Bernie!

Bernie said...

merelyme - he'd probably be "wink wink, I don't really need this"

linda - I can't even imagine :)

By the way, are you going to start a blog? You could do one about your pet business experiences or life as a Boomer newlywed.