Songs In Commercials

It’s been awhile since I pointed out examples of Boomer-related songs in TV commercials. Here are a few I’ve seen recently.

Deep Purple’s “Hush Hush” in a Jaguar ad

Heart’s “Barracuda” in a spot for a Honda minivan

The Who’s “I Can See For Miles” in a Honda car ad

America’s “Horse With No Name” for Kohl’s Department Stores

Davis Bowie’s “Fame” in a Celebrity Cruises commercial

Cream’s “Sunshine Of Your Love” in a Just For Men hair coloring ad.

That last one made me laugh because the product intentionally leaves in some of the gray instead of completely covering it, and because a character in the ad says, “Don’t trust anyone over 90.” The age reference plays off a sentiment from the 1960s that fifty-something Boomers might remember, “Don’t trust anyone over 30.”

Do you think the advertising people who work these songs into the commercials are Boomers who believe the songs will lead Boomer consumers to feel good about these products or are they Gen-Xers with that same idea?